Client: Mathem
Where: Stockholm, 2021
Design: Bold Scandinavia
What: Brand Platform, Brand Strategy & Brand Identity
My Role: Lead Motion Designer
Case: Our mission was to refresh and enhance Mathem’s brand platform, branding strategy, and visual identity. Building around their inspiring set of values, we carefully evolved their strongest brand assets to develop an inviting new look that spans every element of the identity — from a new typeface and playful set of motion principles, to a tasty new cast of supporting colors and illustrations. Today, customers are met with a familiar yet inspiring new Mathem experience in every touchpoint!
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