&all

Client:STKHLM Upcycling
Where:Stockholm, 2019
What:A new name, brand strategy, logo, visual identity and package design
Project Manager & Lead Strategists:Sofia Sørensen & Fabian Goldmann-Hübinette
Graphic- & UX Designers:Priyanka Mehta, Sara Björkegren & Sofia Sørensen
Research, workshops and brainstorm:All team members
My Roles:Design Lead, Strategist & Motion Designer

Case:1/3 of the food produced in the World gets lost or wasted. STKHLM Upcycling (&all) is a company that works with the concept of upcycling food waste (primarily industrial) and turn that into new food products - to minimize the food waste. They aim to have a big product line, upcycling food from industries like breweries, grain and flour.



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