Client: Strawberry
Where: Stockholm, 2022-2023
Design: Bold Scandinavia
What: Brand Identity
My Role: Lead Motion Designer
Case: Facing the challenges brought on by the pandemic, one of the largest hotel chains in the Nordics, Nordic Choice Hotels, needed to reinvent themselves and expand the way they provide hospitality. In a process involving hundreds of employees, Strawberry was born.
Our brief was to create a brand identity that could present everything Strawberry has to offer in a distinct and inspiring way – an immersive brand universe that would trigger curiosity and seamlessly unite the digital and physical experience.
Strawberry is now one of the largest hotel chains in the Nordics with more than 18,000 employees and more than 225 hotels in over 100 destinations. The portfolio includes both popular hotel chains and unique independent boutique hotels.
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